Media Coverage of the M-CHE and Cigna Foundation’s Expansion to Washington, DC

On April 23, 2015, the M-CHE and Cigna Foundation announced the expansion of their Health Advocates In-Reach & Research (HAIR) campaign to raise awareness about colorectal cancer among African Americans to the District of Columbia.  The program capitalizes on the trusting relationship that forms between barbers and stylists and their customers by training them to educate their clientele about the basics of colorectal cancer and the importance of preventive screenings.

The event, held at Christopher’s Grooming Lounge in DC, drew widespread media attention.  In addition to the announcement, the event included a demonstration of how the program works.

Below is a selection of the news coverage from the event:

Read the announcement from UMD School of Public Health: M-CHE, Cigna Foundation Launch Innovative DC Barbershop Campaign…

Watch NBC Washington’s Video: Cutting Edge of Cancer Prevention

Read the article from WJLA ABC: D.C. barbershop holds preventive screenings to boost cancer awareness

Read the article from WTOP: With HAIR, a trip to the barber shop could save your life

Read the article in the Washington Post: How barbers are saving people from colon cancer

Read the article from BET: University of Maryland Partners With Barbers for Cancer Prevention

Read the Press Release on Business Wire: Can a Shave and a Haircut Save African-Americans from colon Cancer?

 

The Gazette: UM gets grant to bring health training into barbershops, salons

November 6, 2014, By Jamie Anfenson-Comeau, Staff Writer

Barbershops and beauty salons in Prince George’s County will soon be dispensing important information about colorectal cancer — in addition to styling hair.

The University of Maryland, College Park, School for Public Health has received a $200,000 grant from the Cigna Foundation to provide health training to barbers and hairstylists and genetic counseling services at 10 barbershops and hair salons with primarily African-American clientele in Prince George’s County.

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http://www.gazette.net/article/20141106/NEWS/141109654/1007&template=gazette

 

UMD, Cigna Foundation Train Barbers, Stylists as Community Health Advocates

COLLEGE PARK, Md. – The Maryland Center for Health Equity (M-CHE) in the School of Public Health at the University of Maryland and the Cigna Foundation recently announced a partnership to encourage colorectal cancer screening among African-Americans through health promotion initiatives in barbershops and beauty salons in Prince George’s County.  The partnership is made possible by a $200,000 World of Difference grant to M-CHE from the Cigna Foundation. Although the Affordable Care Act identifies colorectal cancer screening as one of the free preventive screenings, many people are not aware and do not seek screening in a timely manner.

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http://sph.umd.edu/news-item/umd-cigna-foundation-train-barbers-stylists-community-health-advocates