Health Literacy Maryland (HLMD)

Moving to Healthy Futures

  • A physical activity program created by Head Start families, for Head Start families. The Healthy Futures Program combats obesity, particularly among low-income young children and their families in Prince George’s County. Parents will help create a physical activity campaign to promote physical activity during focus groups and future workshops, and Center partners will apply theory and best practices in health literacy and health communication.

Rural Low Income Mothers and Use of Texting for Health Messaging, USDA

  • As part of a larger research project coordinated by Bonnie Braun and Lis Maring, both in the Department of Family Science, the Center for Health Literacy is conducting a pilot study of the effectiveness of text messaging for communicating health messages to rural low income mothers. Linda Aldoory, Director of the Center, and Ron Yaros, assistant professor in the College of Journalism, are conducting the pilot. Rural mothers will receive texts about nutrition, oral health, physical activity, and health insurance, and will also receive texts suggesting certain actions regarding these topics. Evaluation of the effects of the texts will include measures of knowledge, attitudes, intent to act, and perceptions regarding use of texting for health messaging.

Text4Baby Evaluation,  National Healthy Mothers, Healthy Babies Coalition

  • The National Healthy Mothers, Healthy Babies Coalition launched the Text4baby program in 2010 to provide timely, educational text messages to pregnant women and new mothers to support and improve prenatal and infant health. To assess this innovative program, the Center for Health Literacy will be conducting a series of small studies in the state of Maryland. A text content analysis has been conducted; in-depth interviews with staff  are planned, in order to understand the process of production and meaning making of messages; and focus groups of pregnant women who have and have not opted in to the program will be conducted, to measure text effects on knowledge, self-efficacy, positive outcome expectations, perceived susceptibility, and perceived severity.

FiA Text Message Innovation

  • This project harnessed the everyday technology of mobile text messaging to deliver tailored health information to parents. The SMS library drew on persuasive message strategies and behavior change theories to increase the time that parents spend engaged in physical activity with their preschool-aged children, and ultimpatley to improve their family's health ouctomes. A final message library and logic matric were created which reflected findings from interviews with participants in a week-long pilot of the interactive text messages.