Affiliate Associate Professor, Behavioral and Community Health
Professor, Department of Communication and Associate Dean for Research and Programming, College of Arts and Humanities
Other Affiliations: Horowitz Center for Health Literacy, UMD Prevention Research Center, UMB Epidemiology and Public Health
Campus: UMD | Building: Skinner | Room: 2122
Phone: 301-509-7364 |
Office Hours: 

By appointment, email laldoory@umd.edu

Biography

Dr. Linda Aldoory was Endowed Chair and Director of the Herschel S. Horowitz Center for Health Literacy and Associate Professor in Behavioral & Community Health at the School of Public Health from 2011 to 2015. Her research focuses on health communication, specifically, public health campaigns and message design and their effects on underserved health populations. 

Aldoory is currently part of a funded research project supported through the Health Enterprise Zone grant awarded Prince George’s County Health Department by the State of Maryland. Her role is to conduct community-based participatory research and develop a health literacy campaign for Capitol Heights, MD. Another sponsored research initiative is funded by Atlantic General Hospital and Health System to integrate health communication concepts into common core curriculum in Worcester County Public Schools. Her research is published in top journals, such as Journal of Communication, Journal of Health Communication, Health Communication, Journal of Public Relations Research, and Women & Health

Aldoory serves as member of the Maryland State Health Care Commission's Health Information Exchange Policy Board and the Consumer Engagement Taskforce for the Maryland State Health Services and Cost Review Commission. She is Board Member of Healthcare Access Maryland. She also is member of the Behavioral Health Workgroup of Prince George's County Health and Human Services and the Maryland Women's Coalition for Health Care Reform Advisory Committee.

Aldoory formerly worked in health communication and public relations for The Bronx Perinatal Consortium, a maternal child health organization in The Bronx, NY; Hill & Knowlton Public Relations; the American Psychiatric Association; and the National Alliance for Mental Illness. She continues to consult for such organizations as the U.S. Centers for Disease Prevention and Control, American Health Insurance Plans, and the U.S. Drug Administration.

Education and Training

Ph.D., Mass Communication, Syracuse University, New York, 1999 
M.A., Journalism, University of Texas at Austin, 1991
B.A., Psychology, George Washington University, Washington DC, 1988

Courses

COMM 350: Public Relations Theory 
COMM 351 : Public Relations Techniques
COMM 354: Public Relations Programs 
COMM 370: Mediated Communication
COMM 483: Senior Seminar in Public Relations
COMM 360: Seminar in Public Relations Management
COMM 631: Seminar in Public Relations Publics
COMM 698P: Seminar in Communication: Public Campaigns
COMM 714: Introduction to Qualitative Methods in Communication
COMM 715: Advanced Qualitative Methods in Communication
COMM 730: Seminar in Health Communication
COMM 739P: Topics in Public Relations: Gender and Diversity in PR

Publications: 
  1. Aldoory, L. (2001). Making health communications meaningful for women: Factors that influence involvement and the situational theory of publics.  Journal of Public Relations Research, 13, 163-185.
  2. Aldoory, L., & Bonzo, S. (2005). Using communication theory in injury prevention campaigns. Injury Prevention, 11(5), 260-263.
  3. Aldoory, L., & Van Dyke, M. (2006). The roles of perceived “shared” involvement and information overload in understanding how audiences make meaning of news about bioterrorism. Journalism and Mass Communication Quarterly, 83(2), 346-361.
  4. Vardeman, J. E., & Aldoory, L. (2008). How women make meaning of their shared involvement with spokespersons in news about bioterrorism. Media Report to Women, 36(2).
  5. Vardeman, J. E., & Aldoory, L. (2008). A qualitative study of how women make meaning of contradictory media messages about the risks of eating fish. Health Communication, 23(3), 282-291.
  6. Aldoory, L., Kim, J. N., & Tindall, N. (2010). The Influence of Perceived Shared Risk in Crisis Communication: Elaborating the Situational Theory of Publics. Public Relations Review, 36(2), 134-140.
  7. Adeleye, O. A., Aldoory, L., & Parakoyi, D. B. (2011). Using Local Culture and Gender Norms to Improve Male Involvement in Maternal Health in Southern Nigeria. Journal of Health Communication, 16(4).
  8. Grunig, J., & Aldoory, L. (2012). The Rise and Fall of Hot-Issue Publics: Relationships that Develop From Media Coverage of Events and Crises. International Journal of Strategic Communication