SPH Communications Resources

The following information provides guidance on School of Public Health marketing and communications resources, including how to request certain services, how-to guides, and editorial and visual style guidelines. If you see something missing that you think would be helpful or have questions, please contact us at sph-comm@umd.edu.

Logos, Style Guides and Printing Resources
 

School of Public Health and Department Logos

SPH Primary logo

Download the offical SPH logo, and SPH departments and center logos for presentations, posters, flyers, and documents. Please contact Kelly Blake if you need another format or size than what is currently available here.


SPH Primary logo for Web, PowerPoint, Word (PNG)
SPH Primary logo for print (EPS)

SPH Secondary logo for web, PowerPoint, Word (PNG)
SPH Secondary logo (Reverse text - white) for web, PowerPoint, Word (PNG)
SPH Secondary logo for print (EPS)
 

Official logos for UMD SPH Departments

Behavioral and Community Health logo for Web, PowerPoint, Word (PNG)
Behavioral and Community Health logo for print (EPS)

Behavioral and Community Health logo (centered) for Web, PowerPoint, Word (PNG)
Behavioral and Community Health logo (centered) for print (EPS)

Epidemiology and Biostatistics logo for Web, PowerPoint, Word (PNG)
Epidemiology and Biostatistics logo for print (EPS)

Epidemiology and Biostatistics logo (centered) for Web, PowerPoint, Word (PNG)
Epidemiology and Biostatistics logo (centered) for print (EPS)

UMD SPH Department of Family Science

Family Science logo for Web, PowerPoint, Word (PNG)
Family Science logo for print (EPS)

Family Science logo (centered) for Web, PowerPoint, Word (PNG)
Family Science logo (centered) for print (EPS)

UMD SPH Department of Health Services Administration

Health Services Administration logo for Web, PowerPoint, Word (PNG)
Health Services Administration logo for print (EPS)


Health Services Administration logo (centered) for Web, PowerPoint, Word (PNG)
Health Services Administration logo (centered) for print (EPS)

UMD SPH Department of Kinesiology

Kinesiology logo for Web, PowerPoint, Word (PNG)
Kinesiology logo for print (EPS)

Kinesiology logo (centered) for Web, PowerPoint, Word (PNG)
Kinesiology logo (centered) for print (EPS)

UMD SPH Maryland Institute for Applied Environmental Health

Maryland Institute for Applied Environmental Health logo for Web, PowerPoint, Word (PNG)
Maryland Institute for Applied Environmental Health logo for print (EPS)


Maryland Institute for Applied Environmental Health logo (centered) for Web, PowerPoint, Word (PNG)
Maryland Institute for Applied Environmental Health logo (centered) for print (EPS)
 

Official logos for UMD SPH Centers

UMD SPH Center for Health Equity

Maryland Center for Health Equity logo for web, PowerPoint, Word (PNG)
Maryland Center for Health Equity logo for print (EPS)

Maryland Center for Health Equity logo (centered) for web, PowerPoint, Word (PNG)
Maryland Center for Health Equity logo (centered) for print (EPS)

Horowitz Center for Health Literacy logo for web, PowerPoint, Word (PNG)
Horowitz Center for Health Literacy logo for print (EPS)


Horowitz Center for Health Literacy logo (centered)  for web, PowerPoint, Word (PNG)
Horowitz Center for Health Literacy logo (centered) for print (EPS)

 

Center on Young Adult Health and Development logo (centered) for web, PowerPoint, Word (PNG)
Center on Young Adult Health and Development logo (centered) for print (EPS)
 

Official logos for SPH Programs

Public Health Science logo for web, PowerPoint, Word (PNG)
Public Health Science logo for print (EPS)

Public Health Science logo (centered) for web, PowerPoint, Word (PNG)
Public Health Science logo (centered) for print (EPS)

Please contact Kelly Blake if you need another format or size than what is currently available here.

Tenth Anniversary Branded Toolkit 

Tenth Anniversary Logos

Primary logo for Web, Powerpoint, Word (PNG)

(Flush Left) Secondary logo for Web, Powerpoint, Word (PNG)

(Centered) Secondary logo for Web, Powerpoint, Word (PNG)
 

Tenth Anniversary Email Signature

Tenth Anniversary Email Signature (PNG)

Directions to Upload Email Signature

  1. Click the Settings gear in your Gmail inbox's toolbar (upper right).
  2. Select Settings from the dropdown menu.
  3. Go to the General tab.
  4. Go to the Signature section.
  5. Add desired text in the text box in the Signature section, styling the text and formatting as you wish.
  6. Position the text cursor where you want the 10th anniversary image to appear in your signature (preferably below your name, title, and contact info).
  7. Click Insert Image in the signature's formatting toolbar (the picture icon).
  8. Enter the following URL: https://sph.umd.edu/sites/default/files/images/Official%20SPH%2010%20YEAR%20EMAIL%20SIGNATURE_FINAL.png
  9. Click "save changes"

Tenth Anniversary Quarter Page Cards

Tenth Anniversary Quarter Page Cards Template

Tenth Anniversary Header

Tenth Anniversary branded header file for Email (JPG)
Tenth Anniversary branded letterhead
Tenth Anniversary branded header embedded into Word (DOC)

Powerpoint Presentation Template 

This is the UMD School of Public Health Powerpoint template to use for the 2017-2018 anniversary year. Please use this for your presentations to raise the visibility of the school's anniversary and to maintain brand consistency. 

Download here: UMD SPH 10th anniversary Powerpoint presentation template

UMD and SPH Branding, Style Guides, Logos

On-Campus Printers

Website Guidelines
 

How to Edit a Faculty/Staff/Student Biography

  1. Go to sph.umd.edu/user and login with your university email and password using CAS. If it does not work immediately, logout, quit your browser, and try again.
  2. On the top left, in a black bar, you should see the option to "Edit bio" - click on "Edit bio". If not, navigate to your individual bio by going to http://sph.umd.edu/people and clicking into your bio page.
  3. Add content to "Biography" section and other categories as appropriate.
  4. Click save to publish your bio page.

To upload headshots, do the following steps:

  1. Rename the image file something descriptive, such as John Smith.jpg Image files must be named to be searchable in the image library.
  2. Go to sph.umd.edu/user to login (or if already logged in to bio page, skip to #6).
  3. Login with their CAS info (same as to access UMD email). If it doesn't work at first, logout, shut down browser and try again. If it still doesn't work, please email sph-comm@umd.edu
  4. Navigate to the bio page, which is under People on the main navigation bar. Click into the actual bio page, i.e. http://sph.umd.edu/people/kelly-blake
  5. Click the edit tab.
  6. For "Headshot" at the top of the page, click on "Select File."
  7. Click on the green Upload button.
  8. Click on Add File and select file from your computer.
  9. Click gray Upload button.
  10. Double-click on image you uploaded, which will be highlighted in blue.
  11. The user will be returned to the edit bio page.
  12. Hit save at bottom of page.

Trainings and user access

If you have a faculty, staff, or student bio on the website, you should be able to login at sph.umd.edu/user and edit your bio. Please contact the website contact for your department or center if your bio needs to be added to the site or if you need help editing your bio.

If you are a website admin for your department, center, or group, you have access to edit your content by logging in at sph.umd.edu/user. If your department or center has assigned a new person to edit website content, please contact sph-comm@umd.edu and request they receive permission to add and edit web content.

If you are the website admin for your department or center and would like to request a 30-minute training on adding and editing website content, please contact sph-comm@umd.edu

School of Public Health Listservs 
 

To unsubscribe from a listserv

The School of Public Health has several listservs to communicate with students, faculty and staff. Our departments also have listservs to share department specific content. Students who graduate from the School of Public Health or leave for other reasons must request to be unsubscribed from the specific listserv they were added to while a student in the school.

NOTE: most students are subscribed to a department listserv only and receive messages from the school-wide SPH-UG or SPH-G listservs because those are configured to send to all the department “sub-lists.”

To unsubscribe from a listserv:

Send an email to: listserv@listserv.umd.edu

  • Write message:  unsubscribe [knes-ug], (Note: replace knes-ug with whatever your departmental listserv is called, see list below*, do not include brackets)
  • this must be sent from the email used for your listserv subscription

*For undergrads these lists are:

  • fmsc-undergrad
  • knes-ug
  • pch-undergrad
  • usg-publichealth
  • phsc-ug. 

For grad students these lists are:

  • knes-gs
  • pch-mph
  • pch-phd
  • hsa-g
  • epi-bio-g
  • miaeh-g
  • mph-phpp
  • cph-phhp

Note: Unsubscribing from your department list will stop you from receiving emails from the SPH-UG or SPH-G listservs.
If you are unable to successfully unsubscribe from a listserv, please contact the university’s IT Service Center at itsc@umd.edu. Please do not request to be removed by a sender of an email to the listserv as they will not be able to fulfill the request. 

How to Post Content to SPH Building TVs 

Submission criteria

The School of Public Health has five displays (in the front lobby, back lobby, Friedgen Family Student Lounge, second floor stair landing, and on the concourse/ground floor) which feature rotating slides to advertise events and opportunities relevant to SPH students.

Appropriate Slide Topics
We are committed to highlighting things happening in SPH, but events and opportunities open to all UMD students are also appropriate. These include symposia, conferences, seminars, lectures, thesis defenses, health fairs, new classes, study abroad programs, poster sessions, internship opportunities, research and other academic and career opportunities, and other health-related events that students, faculty, and staff may be interested in.

Formatting a Slide
Since the TVs are widescreen, slides must be in widescreen (and landscape orientation) format. You must submit your graphic as a .jpg image (which can be designed in the program of your choice and saved as a high resolution .jpg). The image must be created in 16:9 aspect ratio to fit the screens.

Designing a Slide

Please download and use the appropriate PowerPoint slide template for your department/center:

If you do not have access to the image library on box.com referenced in the templates, please email sph-comm@umd.edu. Images may also be used from the SPH flickr account.

Tips for using the PowerPoint templates to create your slide:

  • Create a big, bold headline
  • Include a very brief description/title/speaker and credentials (if applicable)
  • Include any necessary dates, times, deadlines and locations (if applicable)
  • Include an image (make sure it is high enough resolution and that you have permission to use the image)
  • Include contact information
  • Only include the most important information
  • Avoid using too much text
  • Use readable fonts (sans serif are easiest to read on screen)
  • Be consistent with fonts (no more than 2-3 different types) -- If you do not have an image, use some color in a coordinated manner
  • Include a link as appropriate (use URL shortener: http://go.umd.edu/)

*We reserve the right to edit slides if necessary or request that you reformat a submitted file.

Requesting a Slide

If you are unable to submit a ready-to-post graphic, we can design a slide for you. Please submit your content, as well as the date by which the slide needs to be posted to healthyturtle@gmail.com and allow at least three business days for creation.

Submitting a Slide

You can submit your slide to us at any time, but please specify how long you would like it to remain in rotation. We may remove your slide from the rotation at our discretion if other items take priority (or when we refresh and update them) if we have not received notice of how long you want the slide to appear.

Submit your slide to healthyturtle@gmail.com

Communicating with the Media

Planning for Significant News

UMD School of Public Health faculty and staff are cutting edge experts in their fields, and we encourage broadly sharing research findings with media. Our marketing and communications team works to disseminate news about significant SPH research findings and community-based initiatives as appropriate through UMD Right Now, through pitches to the major media and to our public health peers via the ASPPH Friday Letter. Please notify our office in advance about significant forthcoming publications (in press) or planned activities that will have broad interest and will help demonstrate the impact of the school’s research, education and service activities in advancing a better state of health in Maryland and beyond.

Please send an email to sph-comm@umd.edu to suggest a story for the school to highlight.

Our communications team is interested in stories related to:

  • Notable research findings
  • Recent book launches, publications by faculty or students
  • Significant grant announcements and strategic partnerships
  • Press releases that tell the story of school events or initiatives
  • Personnel announcements for department chairs
  • Major student accomplishments, innovations, competition results and scholarships
  • School or campus-wide events, such as a forum on a current topic, such as Ebola, etc.
  • Breaking news

Rules of Engagement with Media

Please contact Kelly Blake, director of communications, if you are contacted by a member of the news media for an interview, before you agree to an interview. Our office can provide guidance on whether and how to communicate with the media, and can coordinate with the journalist on your behalf.

Some tips from University Communications:
• Handling calls from reporters:
• Ask for deadline and respect the time constraints and deadlines
• Ask for contact information, nature of request (story angle), and when possible, follow-up questions via email
• Generally, scheduled interviews glean better results. Avoid on-the-spot interviews
• In case of crisis or issue, alert Crystal Brown (CCO) or the University Communications office for management. The main office number is 301-405-4621.

• Don't speak "off the record" – there is no such thing. Assume everything you say to a reporter is on the record.
• Don't agree to spontaneous interviews – take time to prepare, ask for questions in advance
• Don't let reporter's mistakes and/or assumptions go unchallenged
• Don't answer questions you don't know the answer to – it's ok to say you don't know
• Ask what angle reporters are taking and who else is included in the story before answering questions and agreeing to an interview

Visit the website of the AAAS Center for Public Engagement with Science and Technology for useful tips on how to hone your message and work effectively with reporters.

Experts/Sources (from the University Communications Media Policy)

As a leading public research institution, we support the myriad voices and expert opinions of our faculty and fully respect freedom of speech and academic commentary. Our community values and promotes academic expression. However, expressing comments and opinions via media and social media is often considered a reflection on the university, implying endorsement and/or representation of the university at large. When commenting on an issue that is potentially controversial, we ask all members of faculty and staff to alert the University Communications office. When serving as an industry expert, faculty members and staff are asked to speak, write, blog and post on social media within their areas of related expertise.

Faculty and staff should refrain from speaking on issues outside of their expertise or during a crisis event. Designated spokespeople during a crisis will be determined by University Communications.

Multimedia

Photography libraries

Flickr Account

The Office of Communications regularly takes and posts photos to the University of Maryland School of Public Health flickr account. These photos may be downloaded and used on websites, for presentations or for other communications projects. Please notify us at sph-comm@umd.edu if you have photos you'd like us to post to Flickr for shared school use.

University of Maryland Photography

The University of Maryland Photo Collection highlights students, campus life, research, events and people from across the university. Members of the university community can browse and download high-resolution files from various categories for use in official and affiliated University of Maryland publications and websites. Contact Gail Rupert, photo archivist, with any questions at gcinoski@umd.edu or 301.405.2461.

iStock photo requests

Stock photography may be requested from the Office of Communications to use on a department or center's website or for another SPH-related project. There is limited availability of photos in the subscription but the Office of Communications will do its best to accomodate the request. To select photos: 

  1. Seach istockphoto.com for keyword
  2. Choose Essentials under Subscriptions on lefthand menubar 
  3. Send URLS for selected images to Communications team to purchase by emailing kellyb@umd.edu and copying audreyh@umd.edu 

Requesting photography for events

If you need photos taken of an SPH event, it may be possible for the Communications Graduate Assistant or a University photographer to take photos of the event. However, there is limited availability of this service. To make a request for photography, please email Kelly at kellyb@umd.edu  three weeks in advance of the event. 

Video Library

The School of Public Health has video libraries on YouTube and Vimeo, and you may request by sending a note to sph-comm@umd.edu to have your videos or presentations posted to one of these sites. The university's video library includes an archive of all episodes of "TerpVision" and the latest university marketing commercials. Units creating and posting their own videos online should clearly identify the University of Maryland at the end. Visit the Video Library page on the brand.umd.edu site for resources and questions on video production.

E-newsletter

Sign up for the School of Public Health e-newsletter. You may also send comments and submit ideas for forthcoming newsletters to: sph-comm@umd.edu.

Social Media 

Facebook

The School of Public Health's Facebook Page is: https://www.facebook.com/UMD.SPH If you would like an event or issue highlighted on the SPH Facebook Page, please email sph-comm@umd.edu with a short write-up of what you would like highlighted and include links and images, if possible. If the item would work well as a Facebook post, the Office of Communications will share it on Facebook.

Twitter

The School of Public Health's Twitter account is @UMDPublicHealth If you would like something highlighted, tweet us from your personal account or send sph-comm@umd.edu a sample Tweet, along with a link. If appropriate, the Office of Communications will tweet your message.

Instagram

The School of Public Health's Instagram account is http://instagram.com/umdpublichealth Please contact sph-comm@umd.edu if you would like something featured

Marketing Materials