Cigna Raises Awareness of Colorectal Cancer & Preventive Screenings

Published on May 28, 2015

The Health Advocates In-Reach and Research (HAIR) program was launched by The Cigna Foundation and the University of Maryland’s School of Public Health’s Center for Health Equity. The community-based initiative trains barbers and beauticians on how to educate their clientele about colorectal cancer and the importance of getting preventive screenings. The goal is to use barbershops and hair salons as gateways to better health for African Americans, who have the highest rate of new cases of colorectal cancer and are the most likely to die from this disease compared to all other racial groups in the U.S.


Cutting Edge of Cancer Prevention


D.C. beauty salons and barber shops are raising awareness for a particularly deadly form of cancer. Zachary Kiesch reports.

By Zachary Kiesch | Apr 23, 2015
NBC Washington


Cigna & MD Center for Health Equity Launch HAIR Initiative in Barbershops & Salons


Published on Nov 6, 2014

The Maryland Center for Health Equity (M-CHE) in the School of Public Health at the University of Maryland and the Cigna Foundation have announced a partnership to encourage colorectal cancer screening among African Americans through health promotion initiatives in barber shops and beauty salons in Prince George’s County. The partnership is made possible by a $200,000 World of Difference grant to M-CHE from the Cigna Foundation.