Cigna Raises Awareness of Colorectal Cancer & Preventive Screenings
Published on May 28, 2015
The Health Advocates In-Reach and Research (HAIR) program was launched by The Cigna Foundation and the University of Maryland’s School of Public Health’s Center for Health Equity. The community-based initiative trains barbers and beauticians on how to educate their clientele about colorectal cancer and the importance of getting preventive screenings. The goal is to use barbershops and hair salons as gateways to better health for African Americans, who have the highest rate of new cases of colorectal cancer and are the most likely to die from this disease compared to all other racial groups in the U.S.
Cutting Edge of Cancer Prevention
D.C. beauty salons and barber shops are raising awareness for a particularly deadly form of cancer. Zachary Kiesch reports.
By Zachary Kiesch | Apr 23, 2015
Cigna & MD Center for Health Equity Launch HAIR Initiative in Barbershops & Salons