The Changing Hearts and minds About Institutional Racism (CHAIR) project is extending the reach and scalability of trusted Black barbers/stylists using human-centered design and innovative technology to catalyze community-driven collective action promoting health and racial equity.
Executive Summary
CHAIR will build trust, foster anti-racism, and reduce inequities by mobilizing Black barbers and stylists who are credible, trusted community influencers to collaborate with community leaders (e.g., health care, education, business, criminal justice and public health)