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Horowitz Center for Health Literacy

The Center provides research, education, and service to improve health literacy at the individual, family, community, organization, and society levels. We aim to advance health literacy in Maryland and nationwide. 

Four resources ground our work: Healthy People 2030 health literacy definitions, Federal Plain Language Guidelines, CDC's Clear Communication Index, and Culturally and Linguistically Appropriate Services (CLAS) standards.

The Center was endowed and honors the legacy of Dr. Herschel S. Horowitz, a prominent scientist, educator, and public health advocate.

425
registrants for our 2022 Health Literacy in Action conference

Maryland's Consumer Health Information Hub

By designation of the Maryland General Assembly, the Horowitz Center is Maryland's Consumer Health Information Hub as of July 1, 2022. We are planning hub activities and value your input! Stay tuned for Hub events starting in 2023.

Health Literacy in Action Conference

The Horowitz Center and the Institute for Healthcare Advancement (IHA) co-sponsor an annual Health Literacy in Action (HLiA) Conference for health literacy professionals and newcomers. The purpose of the conference is to connect ongoing health literacy research, policy, and practice. The 2022 conference was held October 13th and 14th online and featured a wide variety of sessions delivering actionable tools and skills for attendees to bring back to their workplaces.

Paid conference attendees can access the full 2022 conference recordings and slides on the live event page now using the same password they were sent when they registered. Conference materials will be available to all IHA members in mid-December '22 through the IHA Solutions Center! Solution Center membership is free and gives you access to continuing education credits.

Check back in early 2023 for the October 2023 conference dates.

Why Health Literacy is a Core Educational Competency

Chancellor Jay Perman, MD

Dr. Perman recorded the video below to open the first-ever meeting of University System of Maryland (USM) campus representatives to discuss health literacy educational activities. He explained his own experience seeing health literacy issues up close as a practicing pediatric gastroenterologist and the significance of health literacy as part of a USM education. The USM group intends to meet twice a year to share information and best practices in health literacy education and student opportunities.

Chancellor Perman's introduction to health literacy in an educational context.

Horowitz Center COVID-19 communications work 

The Center provides health literacy and risk communication expertise on COVID-19. We use mass and social media, public presentations, community outreach, and expert consults.

Latest News

University of Mrayland Herschel S. Horowitz Center for Health Literacy sign on a glass door
Honoring Alice Horowitz, Health Literacy Pioneer
View Article Honoring Alice Horowitz, Health Literacy Pioneer
Maryland State House building in Annapolis
New Law Makes UMD’s Horowitz Center for Health Literacy a Statewide Health Information Hub
View Article New Law Makes UMD’s Horowitz Center for Health Literacy a Statewide Health Information Hub
A white female doctor explaining a diagnosis or health information to an African American woman patient, both wearing masks
Maryland Bill Aims to Make Center for Health Literacy the State's Consumer Health Information Hub
View Article Maryland Bill Aims to Make Center for Health Literacy the State's Consumer Health Information Hub

Featured Projects

HealthyMe/MiSalud

The Center is funded by NIH to develop and test HealthyMe/MiSalud, a smartphone application in English and Spanish to help African American and Hispanic adults set health goals, ask questions, and get personalized information about common health conditions and preventive services.

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Diabetes Prevention

The Center leads and participates in multiple diabetes prevention projects in Maryland. We work with the Maryland Department of Health, local health departments, and Local Health Improvement Coalitions to implement the Maryland Diabetes Action Plan.

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Oral Health

The Center leads and participates in many projects to educate the public, providers, and policymakers about oral health diseases and conditions and how to prevent them.

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