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Horowitz Center for Health Literacy

The Center provides research, education, and service to improve health literacy at the individual, family, community, organization, and society levels. We aim to advance health literacy in Maryland and nationwide. 

Four resources ground our work: Healthy People 2030 health literacy definitions, Federal Plain Language Guidelines, CDC's Clear Communication Index, and Culturally and Linguistically Appropriate Services (CLAS) standards.

The Center was endowed and honors the legacy of Dr. Herschel S. Horowitz, a prominent scientist, educator, and public health advocate.

registrants for our 2022 Health Literacy in Action conference

October Health Literacy Month Events

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Health Literacy in Action | October 3, 2023 

The Health Literacy in Action virtual conference is back October 3, 2023 with 4 exciting spotlight sessions on health literacy policy and advocacy. See you online!  Register now.

Consumer Health Information Hub | October 4, 2023 

Maryland's new Hub will convene public agencies, community organizations, healthcare providers and more to network, share information and gain new skills and tools. Join us in person at UMD College Park for a stimulating day!  No registration fee. Register now.

Why Health Literacy is a Core Educational Competency

Chancellor Jay Perman, MD

Dr. Perman recorded the video below to open the first-ever meeting of University System of Maryland (USM) campus representatives to discuss health literacy educational activities. He explained his own experience seeing health literacy issues up close as a practicing pediatric gastroenterologist and the significance of health literacy as part of a USM education. The USM group intends to meet twice a year to share information and best practices in health literacy education and student opportunities.

Chancellor Perman's introduction to health literacy in an educational context.

Horowitz Center COVID-19 communications work 

The Center provides health literacy and risk communication expertise on COVID-19. We use mass and social media, public presentations, community outreach, and expert consults.

Latest News

University graduates wearing red gowns and black caps during a commencement ceremony.
Graduate Spotlight: Junaed Siddiqui, Ph.D. ’23
View Article Graduate Spotlight: Junaed Siddiqui, Ph.D. ’23
Plant emerging from the soil, space view of Earth, a child writing letters from the alphabet on a paper.
University of Maryland Awards 11 Grants to SPH Faculty to Address Humanity’s Grand Challenges
View Article University of Maryland Awards 11 Grants to SPH Faculty to Address Humanity’s Grand Challenges
Two men and one woman, who is in the middle, stand near a Maryland state proclamation and a sign with the University of Maryland name on it.
Alice Horowitz Receives UMD Alumni Association Legacy Award
View Article Alice Horowitz Receives UMD Alumni Association Legacy Award

Featured Projects


The Center is funded by NIH to develop and test HealthyMe/MiSalud, a smartphone application in English and Spanish to help African American and Hispanic adults set health goals, ask questions, and get personalized information about common health conditions and preventive services.

Diabetes Prevention

The Center leads and participates in multiple diabetes prevention projects in Maryland. We work with the Maryland Department of Health, local health departments, and Local Health Improvement Coalitions to implement the Maryland Diabetes Action Plan.

Oral Health

The Center leads and participates in many projects to educate the public, providers, and policymakers about oral health diseases and conditions and how to prevent them.